We thought a lot about how to relive the magic of advent online, like when as a child, in December, you opened a calendar box and found a different surprise every day that accompanied you until Christmas. In the end we found the solution: replace the boxes with a Sebach bathroom, you open it and you risk finding one of those gadgets you don’t expect inside. And here is the rebirth of the magic of Christmas, with the irony that distinguishes the communication we have been creating for this iconic and market-leading brand for some time. Because even “At Christmas it takes cu … (hours)”.
The magic of Christmas, with irony
Instant win in the restroom
We have created a customized instant win online platform, relying on the API of Leevia, a company that deals with competitions and completing the bureaucratic procedures of the same.
The main objectives were brand awareness with gadgets giveaways, for this reason we wanted to create a continuous interaction between the user and the brand for the month of December, with the advent calendar formula, where each user can play and win. every day one of the many gadgets up for grabs that were evenly divided over the entire duration of the initiative.
The entire game interface was developed with a mobile first approach since we decided to use the social media managed by the brand as launch channels for the initiative.
Remember to open the bathroom every day
The initiative was promoted on Facebook and Instagram with posts on Sebach’s editorial plans and dedicated adv campaigns in image, video and story format.
The very wide-ranging campaigns were based on a more institutional message and on remarketing that reminds users to open the bathroom every day, because you never know what you can find inside.
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