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Syncronika

In detail

In detail

Digital consulting and technological innovation

We work with managers, IT and marketing to turn goals into a roadmap: stack choices, vendors, security, governance and adoption. We bring method, market perspective and delivery capacity alongside your team, not results that stand alone.

  • Digital roadmaps, situation and goals analysis, context gathering
  • Innovation scouting and risk-aware proof-of-concepts
  • Project governance, KPIs and operational change management
  • Alignment between business strategy, data and channels

Process automation with integrated AI

We automate repeatable flows across CRM, email, ERP, ticketing and vertical tools. AI is introduced where it adds clear value: extraction, classification, operator assistance, with traceability and human review where strategy requires it.

  • Process mapping and bottleneck removal
  • Workflows, connectors and rules across heterogeneous systems
  • Agents and copilots on controlled data and knowledge
  • Monitoring, logging and long-run automation quality

Agentic engineering

We design and build software and agents: models that plan goals, invoke tools and APIs, maintain memory and context, and collaborate in multi-agent flows, with RAG on controlled knowledge, guardrails, evals and production observability. Not chatbots or rigid automation: applied engineering on ERP, CRM and operational data.

  • Agentic architecture, model selection and cost/latency trade-offs
  • Tool use, function calling and integration with business systems
  • RAG, knowledge base, permissions and content versioning
  • Multi-agent orchestration and handoffs between digital specialists
  • Evals, regression tests and human-in-the-loop on critical tasks
  • Deploy, tracing, audit logs and continuous improvement

Middleware, platforms and system integration

We design and maintain middleware, APIs, batch jobs and synchronisations so SaaS, legacy and web channels work as one system. When you need a single orchestration layer or a tailored digital experience, we build platforms you can govern over time.

  • APIs, connectors and data sync between applications
  • Integration layers and messaging between systems
  • Portals, back-office and web apps on modern stacks (e.g. Laravel, Filament, WordPress, Shopify)
  • Reliability, release environments and evolutionary maintenance

Data analytics, enrichment and decision-making

We make data usable for decisions: quality, enrichment, measurement models and insight from CRM, web and campaigns, from pipeline and revenue to costs, margins and operational SLAs.

  • Shared metrics, funnels and measurement models
  • Cleansing, normalisation and enrichment from multiple sources
  • CRM intelligence, segmentation and scoring
  • Executive reporting and continuous optimisation cycles

Marketing-as-a-Service

A continuous model that orchestrates campaigns, content, social, email and paid channels, wired to CRM and automation. An extended team that steers budget and messaging on KPIs: marketing automation, social media and CRM stay inside one operating perimeter.

  • Marketing automation (ActiveCampaign partner), automated lead journeys and CRM integration
  • Social media: editorial strategy, content and advertising
  • Performance, testing and attribution over time
  • SEO, GEO and organic visibility within the wider digital system

Online presence

We design and run your brand’s digital presence: websites, e-commerce, social and identity assets as operational channels wired to data, CRM and automation, not standalone brochures.

  • Corporate sites, landing pages and e-commerce on modern stacks (deep dive)
  • Social media: editorial strategy, community and advertising (deep dive)
  • Brand identity, guidelines and multi-channel consistency (deep dive)
  • Continuous evolution, performance, accessibility and integrated tracking

Method

Four phases, one continuous process

  1. VISION

    Every project begins with a deep understanding of the context: market, goals, processes, and people. We don’t just listen to requirements; we identify growth levers and opportunities for optimization.
  2. ARCHITECTURE

    We translate data and information into a clear structure: strategy, systems, integrations, and operational workflows. Every decision is guided by methodology and a holistic vision.
  3. ORCHESTRATION

    We coordinate strategy, integrations, platforms, and marketing into a coherent and manageable system. Not isolated projects, but ecosystems that evolve over time.
  4. EVOLUTION

    We monitor, optimize, and adapt. Because growth is not an event, but a measurable and progressive process.

Tech Stack

  • LaravelLaravel
  • FilamentFilament
  • ShopifyShopify
  • Next.jsNext.js
  • October CMSOctober CMS
  • Adobe CMSAdobe CMS
  • WordPressWordPress
  • Vue.jsVue.js
  • React NativeReact Native
  • PythonPython
  • Node.jsNode.js
  • TypeScriptTypeScript
  • ActiveCampaignActiveCampaign
  • Microsoft AzureAzure
  • HubSpotHubSpot
  • n8nn8n
  • ZapierZapier
  • CursorCursor
  • ClaudeClaude
  • OpenAIOpenAI
  • SAP integrationSAP Integration
  • DigitalOceanDigitalOcean
  • Google CloudGoogle Cloud
  • AWSAWS

FAQ

What we’re often asked

What is Syncronika's Marketing-as-a-Service?

A continuous operating model that integrates strategy, content, advertising, CRM and automation into one system run by the Syncronika team. It relies on data and integrations: it replaces project-based work with an ongoing monthly service that governs growth, performance and optimisation.

Which technologies do you use for digital projects?

Laravel, Filament, Shopify, Next.js, October CMS, Adobe CMS, WordPress, React Native, Vue.js, TypeScript, Python, Node.js, ActiveCampaign, Azure, HubSpot, n8n, Zapier, Cursor, Claude, OpenAI, SAP integration, and infrastructure on DigitalOcean, Google Cloud and AWS. Tech choices always start from business goals and the long-term governance required.

Where is Syncronika based and which areas do you serve?

Syncronika is based in Milan, Bastioni di Porta Nuova 21, and serves clients across Italy and Europe with a remote team of 10+ professionals. We work as an extension of our clients' internal teams or lead their entire digital ecosystem.

How is a project with Syncronika structured?

Four phases: Vision (context, goals and levers), Architecture (stack, integrations and data flows), Orchestration (aligned automation, platforms and operational marketing) and Evolution (monitoring, optimisation, adaptation). Growth is a measurable process, not a one-off event.

How long has Syncronika been working with major brands?

Since 2010. We have contributed directly or indirectly to the growth of brands such as Plenitude, Caffitaly, Sebach, Bookcity, Coopi, Galleria Bennet, Jägermeister, Corona Extra, FAAC, Dainese, Il Sole 24 Ore and Segafredo, among others.