Caffitaly, e-commerce shopify and DEM active campaign

The e-commerce project was born in January 2021 with a previous supplier and starting from October we inherited the project to continue developing and publishing these new features:

Subscriptions: possibility to create a repetitive order on a biweekly or monthly basis linked to the purchase of a coffee machine;

Bundle: product containing several single products, sold at a promotional price;

Gift card: gift vouchers of different amounts with the possibility of spending the amount on multiple purchases.

Warehouse and orders updates are managed by a middleware developed in Phyton, modified and evolved for the new business needs.

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The graphic theme of the ecommerce was then the subject of a CSS restyling and fine-tuning to optimize the display on mobile devices. A second phase of updates will be implemented during 2022.

We have reviewed all the templates for sending personalized communications through the automations and we take care of creating newsletters on the occasion of the brand’s periodic promotional campaigns.