Deep dive
Data platform
Pipelines, warehouse and semantic layer: so CRM, e-commerce and ERP feed a Single Source of Truth readable by Power BI and leadership.
Not a dump of tables: a model where "revenue" is the same for everyone.
THE ANALYTICAL BRIDGE
Batch and streaming ingestion
ETL and ELT
Warehouse and data marts
dbt and governed transformations
Semantic layer
Metric governance
Operating line
This deep dive is part of Data analytics and BI.
Other deep dives
Same operating line, other parts of the perimeter.
- CRM intelligenceCRM data you can act on for sales and marketing: contact quality, segmentation, scoring and insight wired to…Open deep dive
- Data enrichmentCleansing, normalisation and enrichment of data from CRM, web and campaigns.Open deep dive
- Executive reportingShared dashboards and reports for leadership, marketing and operations: aligned metrics, periodic review and…Open deep dive
Why choose Syncronika
Decisions before tools
Warehouse and BI earn their keep if they shorten time from question to decision. No brochure platform.OLTP AND OLAP KEPT APART
The ERP writes the present; the analytical model explains the past. No heavy reports on production Postgres.SAME INTEGRATION TEAM
Pipelines and APIs in the same perimeter as analytics. Fewer handoffs, fewer conflicting numbers.AI AFTER THE RULES
Classification and anomalies when definitions and pipelines hold. Not a copilot on dirty sources.
Clientswho stay
Plenitude, Caffitaly, Sebach and many others have worked with us for years, not project by project.
FAQ
What we’re often asked
FAQ
What does the data platform include?
Ingestion (batch or streaming), ETL/ELT, modelling into a warehouse or data mart, versioned transformations (dbt or equivalent), semantic layer and BI wiring. Goal: a Single Source of Truth, not a dump of tables.
Do we always need a data warehouse?
It becomes useful when decisions depend on multiple systems, you need reliable history, you want to version KPIs, or the operational database is no longer the right place for analysis. It is not mandatory on day one.
What is the semantic layer?
The layer where "revenue", "qualified lead" and other metrics live once (Power BI Semantic Model, LookML, dbt Metrics, Fabric). It stops every report reinventing the formula.
How does it relate to reporting and integrations?
Integrations and source quality feed the platform; executive reporting reads from it. Same data analytics perimeter, with the engineering piece made explicit.
From the blog
Further reading

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