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Shared metrics, not misaligned reports.

THE PERIMETER

Metrics, funnels and measurement models
Shared indicators, attribution and funnels across sales, marketing and IT teams.
Quality, normalisation and enrichment
Source cleansing, deduplication, enrichment and cataloguing for analytics and automation downstream.
CRM intelligence and segmentation
Scoring, clusters and operational triggers on CRM data integrated with web and campaigns.
Data platform: warehouse and semantic layer
ETL/ELT, denormalised model, dbt and unique metrics (Power BI, BigQuery, Fabric): the bridge between operational systems and BI.
Executive reporting and continuous optimisation
Dashboards, review cycles and experimentation driven by measurable signals.
Metric governance
Who owns, approves and can change a definition. Without ownership the single truth decays.
Source integration and data layer
CRM, web analytics, campaigns, e-commerce and ERP on the same event and entity schema: a shared foundation for reports, segments and automation.
Attribution and experimentation
Shared attribution models, controlled tests and periodic reviews: understand what moves pipeline and margin, not just last click.

Deep dives

Dedicated pages on parts of the perimeter: same method, more detail.

Why choose Syncronika

  1. INTEGRATORS BY TRADE

    15+ years on middleware, data and real-world stacks. We work alongside IT, marketing and leadership, not as an external agency.

  2. EXECUTABLE PATH

    Roadmaps, PoCs and delivery in one team. No consulting disconnected from implementation: every decision stays tied to risk, cost and KPIs.

  3. SHARED GOVERNANCE

    KPIs, ownership and traceability across integrations, data and channels. Decisions stay yours, we make them operational and measurable.

  4. EVOLVING LEGACY

    We connect SaaS, ERP and digital presence without rebuilding from scratch. Legacy stays, integrates and grows with you.

We are digital partnersto ambitious, winning brands

See our work

We are digital partners for companies that want to grow in a structured way.

We work across Italy

Especially in

FAQ

What we’re often asked

FAQ

Which data sources do you start from?

CRM, web analytics, paid and organic campaigns, e-commerce, ERP and vertical tools. We normalise and enrich sources before measurement models, warehouse and dashboards.

What do you mean by enrichment?

Cleansing, deduplication, record enrichment, segmentation and scoring to make data usable in marketing automation, sales and reporting.

What does the data platform include?

ETL/ELT pipelines, warehouse or data mart, versioned transformations (dbt or equivalent) and a semantic layer: so "revenue" and other critical metrics stay the same for marketing, finance and leadership.

How do you align marketing and leadership on KPIs?

We define shared measurement models, funnels and attribution, then dashboards and review cycles. Same numbers for C-level, marketing and IT, with clear owners on definitions.

Data analytics and integrations together?

Yes. Without reliable data flows, metrics lie. We design pipelines and integrations alongside measurement models and visualisation tools.