Cosaordino is a service entirely designed by Syncronika that allows to order lunch and dinner online via a mobile application. The brand’s originality, communication strategy, user experience and constant technological innovation are the strengths working in a synergy to reach the project’s ambitious return-on-investment objectives.
Click, Tap, Food
Lively concept for a dynamic brand
The silhouette of a person eating as seen from an overhead perspective, a plate, a fork, and a knife crossing to shape the pin of an online map, with a nod to the “eat where you want” philosophy. This is the concept underpinning Cosaordino’s new brand, where its historical colours, red and white, are shaped in a linear lettering and in a distinctive stylistic trait repeated across the whole range of communication tools.
The website: an innovative digital experience
Now at its 4.0 version, Cosaordino’s web platform is a truly innovative product in the landscape of online food delivery services. It was designed after the careful study of previous versions’ user experience data. One of its strength is the “geographic search”, which uses Google API’s geocode to select the restaurants delivering to the selected address. Other features are the “dishes costumisation” option to modify ingredients to the customers’ taste, the interaction with offers, discounts and meal vouchers, as well as the payment systems including paypal, credit cards, and payment upon delivery.
Cosaordino offers a fidelity program via the FreePizza points, the “Comment and vote” option to evaluate restaurants and dishes, the chance to save favourite restaurants, and most importantly the innovative Dashboard which allows for a social oriented user experience including all the news, online competitions, and the portal’s initiatives.
In the dashboard each user has an interactive timeline with news, initiatives, promotions and activities performed on the platform.
A multi-tasking business manager
Cosaordino’s business manager supports the management of users, restaurants, and accountancy. It also manages all of the portal’s initiatives and all the orders that are sent from both the web platform and the mobile app, in real time.
A Mobile App for fast orders, wherever you want
Cosaordino’s technological offer includes a mobile app available on AppStore and Play Store, which allows users to quickly find restaurants delivering to their address, to customise ingredients, and select their preferred payment method, as they would from the web platform.
With the app it is also possible to save delivery addresses, and to take part in competitions and fidelity programs to gain discounts and “Free Pizza” points.
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