Portfolio
Sebach
Italian leader in portable toilet rental
Sebach: compelling communication for Italian excellence.
Our collaboration with Sebach is a success story that has lasted for over 15 years. Starting from website management and other secondary activities, in 2017 we received the crucial mandate to completely rethink the company’s communication strategy, both on digital and offline channels.
We implemented a real revolution, breaking away from the traditional themes of needs and the bathroom with an irreverent, ironic, and immediately recognizable Tone of Voice. This new approach, combined with the iconic upside-down heart created by Oliviero Toscani, has become a distinctive and unique element of the Sebach brand.
To date, we manage the entire communication strategy, online and social media presence, marketing campaigns, and we often also intervene in offline activities and trade fair events in collaboration with another agency.
Innovative design and “tailor-made” functionality: the website
We have developed and released several versions of the company’s website – the current one is the fifth evolution. Each release has represented a leap in quality in terms of innovation:
- UI/UX: We have always aimed for a cutting-edge UI/UX experience that has received industry recognition.
- Strategic Functionality: We have implemented sophisticated automation to simplify daily operations.
Among the key features, the advanced management of the dealer network, quote management, and, in particular, a lead routing application stand out. This application automatically directs the contacts generated on the site to the relevant dealers across the territory, following predefined business rules, and optimizing the sales process.
Close to people, even on social media.
Since 2017, we have managed Sebach’s entire social communication, with a focus on the META ecosystem and LinkedIn. On Meta, we have successfully introduced an ironic and irreverent language that addresses habits and behaviors related to hygiene and needs in a light-hearted way, while on LinkedIn we maintain a more serious and business-oriented tone of voice.
Our approach is not just entertainment: we provide useful information and tell the brand’s story in a simple way, making the company’s core values transparent and accessible, such as sustainability, accessibility, and inclusivity, establishing a strong closeness with the end user.
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Influencer marketing strategico
To strengthen specific value-driven messages, we have activated strategic Influencer Marketing collaborations. The selection of influencers has been meticulous and aligned with the communication objectives of the moment.
Choosing the right partners has allowed us to tell specific aspects of the brand with an authoritative and reputable third-party voice, strengthening brand awareness and reaching new, receptive audience segments. Influencer Marketing has been treated as a serious and measurable tool for brand expansion.
Performance campaigns and lead acquisition.
We manage periodic promotional campaigns on Google Pmax and Meta (Facebook/Instagram) platforms, focused on the continuous generation of qualified leads.
These performance campaigns use more direct communication, oriented towards promoting Sebach’s products and services, ensuring a steady stream of new business opportunities in strategic sectors of interest.
“Tailor-made” marketing automation for the rental cycle.
Continuous lead acquisition and subsequent contract activation require constant and personalized dialogue with customers. For this reason, we have implemented an advanced Marketing Automation system on Active Campaign.
Our solution is not limited to classic flows for reactivating inactive customers, but includes specific automations that accompany the user throughout the entire rental period. The goal is to provide targeted information on the use and management of toilet facilities, personalized based on each client’s operational sector, ensuring support and customer retention.
Content marketing: when the blog becomes a cult.
The corporate blog, which we have been managing for over 7 years, has become a true cult for users and followers. Using the irreverent tone of voice that is now a trademark, we cover topics ranging from current events to sustainability, from lifestyle to curiosities, always connected to the brand’s values.
Among the most successful formats are:
- “Literary Efforts”: Rewriting literary masterpieces in a “bathroom” key.
- “The Little Horoscope”: A personal and ironic reinterpretation of the horoscope.
- “The Crazy Sh*ts”: The annual ranking of the biggest…
From digital to the real world.
Our strategy is not limited to digital. For Sebach, we have curated and managed several communication initiatives for events and trade fairs. These activities aim to promote the company or raise awareness about specific social issues, sometimes in collaboration with other brands. A significant example is the Mestruaction campaign, created in partnership with “This Unique” on the occasion of World Scout Day.
Collectible gadgets.
Every respectable event must have unforgettable giveaways, which have become true collector’s items in high demand by brand enthusiasts.
Over the years, we have designed several lines of gadgets, each inspired by different themes. We played with the most common idioms—for example, writing on t-shirts “I have a face like an ass”—and we brought art into play, with a line inspired by Keith Haring, whose inclusive art aligns perfectly with the company’s values.
Not only that, we also summoned God and Adam, from Michelangelo’s masterpiece in the Sistine Chapel, paired with the evergreen “pull my finger.”
Playing with communication is our passion, and it’s a pleasure to do it for a company like Sebach, which loves to take risks, put itself out there, and give us such creative freedom.
