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Power BI makes sense when metrics are already clear upstream. We refuse to use it as the place that fixes chaos: warehouse, transforms and semantic layer stay outside the dashboard alone, or every report becomes more debt.

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When the tool is enough and when you need custom

When the tool fits

Microsoft stack, need for broad report distribution, shared semantic model, teams already on Fabric/Azure.

When custom fits

When the problem is data quality or the lack of a shared model: data platform first, then the BI tool.

Where to start

We start from a concrete process, not the logo. If the tool is the right lever we use it; if not, we build the missing piece.

FAQ

What we are asked most often

FAQ

Do you only build Power BI dashboards?

No. We start from decisions, sources and the data model. Power BI is the distribution layer when it fits.

Power BI or other BI tools?

Power BI is a common example in the Microsoft stack. Tableau, Looker or Metabase can be right: the model matters more than the logo.