Blog
Ideas, processes, future
Long reads on integration, automation, applied AI, data and operational marketing.
June 1, 2021
Brand and communicationBranding: tell your story to sell
We cannot talk about Mozart, Beethoven, or Pink Floyd without first explaining what music is. In the same way, branding is only one part, however fundamental, of the complex, irrational, and sometimes contradictory world that is marketing.
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June 1, 2021
Social and advertisingCommunicating on social in 2021
Communication and advertising on social are not so different from offline channels. Objectives, strategies, the right tools: the fundamentals are always the same.
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June 1, 2021
Digital marketingConversion: from linear path to tangled ball of yarn
Conversion: a word that, in all its possible meanings and in the different fields where it appears, from chemistry to logic, from economics to religion, indicates an important change of state, reversible or not.
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May 19, 2021
TechnologyOctober CMS: a springtime for web development
Are there alternatives to the new WordPress that look to the future rather than nostalgia for the past? Yes: here is a brief look at the strengths of October CMS and why we chose it.
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