Blog
Ideas, processes, future
Long reads on integration, automation, applied AI, data and operational marketing.
October 19, 2025
Digital marketingMarketing-as-a-Service: a new operating model for growth
When we talk about Marketing-as-a-Service, we don't mean simply a recurring contract or a monthly "activity package." We mean a change in operating logic.
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September 19, 2025
AutomationActiveCampaign: when automation becomes structure
ActiveCampaign is a powerful platform. But real value emerges only when it is integrated into a structured marketing automation system, supported by no-code platforms and governed with method.
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June 11, 2025
TechnologyAdobe Experience Manager Sites: what it means to work on an enterprise CMS
It's not simply a CMS. Working on AEM means operating in an Enterprise context very different from traditional CMS platforms.
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May 12, 2025
Digital marketingSaaS marketing: how to grow a software product to exit
Syncrogest: the SaaS platform was acquired by a listed company, after years of development and growth built without external capital
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December 29, 2024
Digital marketingDigital Marketing 2025: 6 revolutions that will transform your business
Discover the most disruptive digital marketing trends for 2025, ready to revolutionize your communication and sales strategies.
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December 19, 2024
Web and designSustainable web design: the art of building sites that breathe
How much does your website pollute? Turn your online presence into an ally of the environment. Sustainable design for a greener web.
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December 3, 2024
Brand and communicationPaint your online success: color psychology in digital branding
Explore the impact of color in digital branding. Choose the perfect palette for your online brand with color psychology.
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November 27, 2024
Brand and communicationDigital communication: your ticket to the future (which is already here)
Discover why digital communication is crucial for success. From engagement to ROI, explore the benefits of digital marketing.
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November 16, 2024
Web and designWeb design 2025: 10 trends redefining the digital experience
From broken grids to green design, explore the 10 trends that will shape web design in 2025. Discover how to create innovative web experiences.
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